Our pal Frank Oteri has written a contribution for Take A Friend to the Orchestra, and it’s up today. Frank describes taking his friend Joe Ornstein to the ACO concert at Zankel Hall a few weeks ago. Ornstein is smart and funny and pulls no punches–it’s a good read. “People who go to the three-B concerts are snobs generally speaking. And if they aren’t, I don’t know what the hell they’re doing there.” I actually met Joe at that concert and we had a lovely chat during intermission.
My own essay on the structural differences between the popular music experience and the classical music experience and how those differences make recruiting new audience members difficult can be found here.
Bill Harris, an expert on organizational systems, wrote a fascinating systems analysis of the potential effectiveness of programs like TAFTO. You can, and should, get your geek on here.
And back on April 4, Leonard Slatkin spun a couple of yarns that illustrate the importance of putting on truly inspirational concerts if you really care about finding new audiences.
That’s just a sampling–there’s other good stuff too.