I’m so glad you asked! TAFTO is Drew McManus’s “Take a Friend to the Orchestra” month–a month dedicated to bringing new fans into the fold. As always, Drew is marking TAFTO with a series of essays by hot, industry-savvy writers — how-to guides, analysis of the contemporary situation, and so on. The first two essays went up yesterday and today, and you should check them out.
Both of my fans (hi mom!) will want to know that my own contribution will be going up on April 12th, and the rest of you will want to know that you can see a list of the other contributors (including the likes of Frank Oteri and Leonard Slatkin) and other timely TAFTO information right here. Why, I’m reading it right now!
Seriously, this is good stuff and if you’re interested in discussions about the future of the classical music industry these essays will be worth reading.