I heard from Signal to Noise’s head honcho Pete Gershon yesterday. StN headquarters made it through Hurricane Ike, but like most of Houston, will be without power indefinitely. Still, trouper that he is, Pete’s planning to bring out the next issue on time. It’s one of the things I’ve admired about StN in the five or so years I’ve been on staff: unlike many other indie magazines, it has kept to its publication schedule irrespective of the vicissitudes of life and the embattled music industry.
I’m breathing a sigh of relief for the Gershons, but am concerned for the publication’s health. StN has soldiered on bravely despite myriad challenges: the economy, the aforementioned music biz woes, and the dangers facing print media in this era of the internet. Yet four times a year, Pete brings out a fine journal, chock full of interviews, articles, and reviews on every type of experimental music you can imagine; and several you’ve probably never heard of before.
A number of people call it “the American Wire,” an admirable compliment to be sure; but in some ways, I prefer the enthusiasm of StN to the sometimes biting tone writers enjoy adopting of late in The Wire.
I’m often surprised when I speak to artists about whom I’ve written, for StN and elsewhere, when I ask if they’ve seen a subsequent issue. Several of them have replied, “No, I don’t subscribe, but I did get a copy of the issue with my article in it.” There’s an assumption that small publications will be there when you need them, but they don’t need your support in return. Nothing could be further from the truth. Most indie pubs rely on an unpaid staff of writers, an increasingly fickle ad market, and a network of distribution that’s changed radically with the contraction of both book and record retailers. Pete makes it look easy by being a paragon of reliability, but it’s a tough world for magazines right now. Add a hurricane on top of it all…
So, here’s my call to Sequenza 21 readers: hurricane relief for Signal to Noise. If you’re curious about the magazine or a casual reader, now is the time to subscribe. It’s only $20 a year in the US: for the cost of a decent meal out, you get four issues of “The Journal of Improvised, Experimental, and Unusual Music.” Record labels, bookstores, record sellers, music schools: wouldn’t now be a great time to buy an ad in the next issue?
http://www.signaltonoisemagazine.org
Signal to Noise
1128 Waverly,
Houston, Texas 77008