For the past eight years, Graham Parker has been the Executive Director of Orpheus Chamber Orchestra. Now, he’s going to work for New York’s classical music radio station.
It was announced today that Parker will be the new Vice President of Classical WQXR 105.9 FM and WQXR online. It appears that he’s been tasked with helping the station to develop its brand identity. For those who aren’t “New Yawkers,” this may require some explanation.
In 2009, New York’s National Public Radio Station WNYC acquired WQXR from the New York Times. WQXR’s frequency, 96.3 FM, was in turn traded to Univision’s WCAA, moving the classical station further up the bandwidth to 105.9. For those of us out in the ‘burbs, this has made it more difficult in many areas to get the station. Coverage routinely goes in and out on my commute down to Princeton as I get further from the city.
While signal weakness has been a concern for many listeners, there have been other growing pains associated with the move as well. Some of the music programming previously on WNYC, which was considered the station for more cutting edge fare, has been moved over to WQXR. Some longtime DJs from WQXR were kept on; others were let go to make room for their counterparts on WNYC. As a public radio station, WQXR also jettisoned commercials and religious programs.
The marriage of mainstream classical and public radio’s eclecticism has been a challenging balance to negotiate. The station’s 2009-’10 programming doubtless left a number of longtime WQXR listeners unhappy at the increased incorporation of new music into its mainstream broadcasts. WNYC listeners who hoped for the eclectic and innovative types of music heard on programs such as Soundcheck and New Sounds to be writ large on the rest of the schedule have probably been bummed out too. They’ve been subjected to far more Vivaldi and Telemann than they consider healthy!
A bright spot has been the station’s online new music programing at Q2. This week, they’re spotlighting the music of Xenakis. While one understands that this probably isn’t their best bet for “drive-time” fare, its too bad that more of Q2 hasn’t infiltrated the airwaves.
One hopes that enlisting Mr. Parker helps the station to find its footing and reassert the importance of classical radio – contemporary music and repertory favorites alike – in New York.
So, Sequenza 21 readers, its your turn. What should Parker focus on to make WQXR a better station?
A) Better signal quality/range/accessibility.
B) A more coherent vision for music programming.
C) Local identity and live events.
D) Limiting the amount of Vivaldi bassoon concerti played during any given four-hour period to no more than three.
E) More Nadia Sirota, all the time.