Our friends at Stereogum premiered a new video, directed by Yoonha Park, of Small Black’s “Photojournalist.” The song is taken from the band’s current Jagjaguwar release New Chain.
Park’s video is a clever visual reinterpretation of the LP’s sonic profile. Using time lapse photography, and two different actresses in overlapping roles, the sense of layering, of woozy pitch bend, and of intricately woven grooves is eloquently communicated.
There are too many music videos that don’t have this musical sensitivity. At its worst, the medium can feel like visual PR. When directors play it too cute, or try to cram the frame with celebrity cameos, or create a provocative scene for provocativeness’ sake, we seldom feel that the song is elevated by its accompanying visuals.
Happily, there are a number of directors like Park who treat the music video as an art form; one that helps to disseminate AND elucidate what should be its principal subject matter – the music!
When this happens, the promotional aim of a music video should take care of itself. Seeing the video for “Photojournalist” will encourage you to hear more of Small Chain. As well it should: it’s a terrific outing by this Brooklynite collective.