[Ed. Note -- Jeff Harrington has been doing the composer-promotion thing on the web just about as early as anyone could. Now working out of France, Jeff has written a bit about his own long experience, and wanted to share that with you all.]
Here’s a short article I wrote upon request from somebody teaching a course in Digital Musicianship. I offer it as a way to encourage discussion about the costs and benefits of the free culture model. Please pardon the informal nature of it…
My strategy… is basically to get my music into as many people’s hands as possible without expectations of renumeration. What happened to my wife and I in the early 80′s informed the process where I invented the free culture system.
We’d both had to drop out of college, me from Juilliard and Elsie from Pratt because of money problems. We were quite angry about this and started a street art project. This was 1982. At the same time we started showing Elsie’s paintings on the street in the West Village, right on Spring Street to be exact in the heart of Soho. We showed these huge paintings with a sign saying, “Not for Sale.”
This was pretty shocking to people and we started getting more and more interested in seeing where that could take us. We created series of non-destructive art works in chalk and with rubber stamps and displayed them all over NYC. Eventually, we became so famous (or infamous) that we started a whole mini-art movement in NYC and started receiving death threats… we ended up having to flee NYC, broke and regroup in New Orleans.
In New Orleans we continued giving our art away through the mail art networks. These were exchanges where you’d send a piece of art to somebody and then they’d send you something back. These turned into zines eventually, and from there into multiples and even gallery shows. When the computer networks started up in the early 80′s with BBS’s it was a natural progression to take our art give-away there.
I was probably the first serious artist to use the BBS system to distribute art, although I’m sure there were a few more; nobody at the time seemed to have come from the street art/mail art networks. I uploaded the score (as a set of GIF images) to my Variations for String Quartet onto a BBS in 1987 which is probably the earliest music give away. I started distributing MIDI files of my pieces around this time. It was very interesting to upload a MIDI file or a graphic and then watch it get uploaded by a fan to another site. At about the same time I started embedding my music into synthesizer patch downloads. I first distributed my Acid Bach series as a component of a synthesizer patch library I created for the purpose of having a compelling download. That is, I designed the patch library so that people would want it and coincidentally listen to my music. This way they’d have a high quality musical experience akin to the MP3 playback today through the use of the same synthesizer. Read the rest of this entry »