The pseudo-fact that we are ‘visual creatures’ has been drummed into mass culture for the past several decades. It’s pernicious pieces of propaganda, one of those marketing tools that is so pervasive and in-plain-sight that social critics and paranoids searching for subliminal messages and methods of mass coercion not only overlook it, they embrace it. We see and therefore we buy what we see is the way it goes, from artful design to pornography to fine art, where currently overcompensated rentiers pay immoral sums for works meant that, when hung on the wall of the McMansion, are meant to dazzle and intimidate with their pedigree and cost.
It’s bullshit, of course. Yes we see and are interested in what we see, but our most important sense organ is our ears, we are hearing creatures. Our eyes are promiscuous and fickle, what pleases them changes from year to year and culture to culture. But our ears are connected to our lizard brains and our souls. The thing that goes bump in the night is universal and eternal, the way it sets our hearts racing and sense on edge is as human as it gets, and the effect that sound has on us is exponentially more powerful than that of images. As R. Murray Schafer has pointed out, we can’t close our ears.
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