Author: Galen H. Brown

Contemporary Classical

The Right Kind of Advertising, Part 2

Back in June, I wrote about how the Metropolitan Opera snatched victory from the jaws of defeat in the marketing of Satyagraha–how when classical music organizations employ the right kind of marketing (or any marketing at all) they see much better ticket sales than they are accustomed to. This year the Nashville Symphony is further reinforcing that point with their new marketing strategy for their season, which seeks especially to improve single ticket sales to younger audience members and other audiences they haven’t been effectively reaching in the past.

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Concerts, S21 Concert, Scores

Deadline Approaching for S21 Concert Submissions

Hi everybody. Just a quick reminder that the deadline for score submissions for consideration in the upcoming Sequenza21 concert is fast approaching. All submissions must be postmarked by July 16th. Here‘s a link to the original posting of the guidelines and its comments thread. To submit scores, get David Salvage’s e-mail address from the masthead and send him a message. He’ll give you a mailing address and answer any questions. As a quick reminder, the performances will be on December 4th at the Walz Astoria Cafe in Queens and on the 5th at the Good Shepherd Church in Manhattan. This

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Classical Music, Metropolitan Opera, Opera

The Right Kind of Advertising

Ben Rosen, former Board Member of the Met, has a fascinating post at his blog about the Met’s turnaround under the leadership of Peter Gelb. (Thanks to Alex Ross for pointing it out.) The whole essay is worth reading if you have any interest in the future of the classical music business or in the fortunes of the Met, but I want to highlight one passage in particular, concerning the marketing of Philip Glass’s opera “Satyagraha.” Apparently, prior to Gelb’s arrival the Met had no marketing team–marketing wasn’t seen as necessary with the number of sold-out performances they were playing.

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Contemporary Classical, Electro-Acoustic, Experimental Music

The Long Tail of the Avant Garde

Check this out. (Be patient, it doesn’t really get good until 1:10) [youtube]http://www.youtube.com/watch?v=pmfHHLfbjNQ[/youtube] This is a remix of Radiohead’s song “Nude” from their recent album “In Rainbows.” Radiohead held a remix contest, selling the individual tracks of the song on iTunes, and this was one of the results. Here’s the instrumentation, as listed by remixer James Houston on the YouTube description: Sinclair ZX Spectrum – Guitars (rhythm & lead) Epson LX-81 Dot Matrix Printer – Drums HP Scanjet 3c – Bass Guitar Hard Drive array – Act as a collection of bad speakers – Vocals & FX And as you

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Contemporary Classical

Profiling Braam du Toit

 I was at the Matrix Music Collaborators’ season finale concert on May 5th, and while the whole concert was good the highlight was the last piece on the program: “Girltalk” by young South African composer Braam du Toit. It’s a lush, gorgeous, and sometimes surprising postminimalist meditation/groove which manages to be still and restrained while simultaneously pregnant with occasionally relieved dramatic tension. It was one of the best new pieces I’ve heard in months. The piece was composed for two pianos, two string quartets, and bass—the pianists were South African duo pianists Cara Hesse and Laura Pauna (friends of du

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Contemporary Classical

2008 Pulitzer Results

The Pulitzer Prizes were announced today, and David Lang won the music prize for “The Little Match Girl Passion.” I haven’t heard the piece, but David is a reliably excellent composer–one of my favorite performances of the past year was ICE’s performance of his piece “Men” at the end of the Bang On a Can Marathon. Runners up were “Meanwhile” by Stephen Hartke and “Concerto for Viola” by Roberto Sierra. Unfortunately, the winner in the Feature Writing category was Gene Weingarten’s piece “Pearls Before Breakfast.” You’ll recall that this was the experiment with Joshua Bell playing in the DC Metro.

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Contemporary Classical

A Few Thoughts on Composer-Performers

I went to two excellent concerts recently which served as great illustrations of what happens when a composer really understands what the instruments he or she is writing for are capable of. The first was a concert by cello/percussion duo Odd Appetite at Symphony Space in New York on March 12. Percussionist Nathan Davis and cellist Ha-Yang Kim are both composers, and they usually play some of their own music on the Odd Appetite concerts. Both embody the composer-performer aesthetic, although to a certain extent I am imposing that terminology on them–last summer when I asked Ha-Yang how she would

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Contemporary Classical

Profiling Matrix Music Collaborators

Remember how you bought a bunch of Yahoo! stock at $13 per share when they went public in April of 1996, and how by January of 2000 those shares peaked at $475 per share, making you fabulously wealthy, which is why you now have so much time to spend reading our humble little website?  Wait, you didn’t do that?  Yeah, me neither.  It’s hard to get in on the ground floor of a good thing, which is part of why I’m excited to have lucked into discovering the Matrix Music Collaborators.  In truth, I went to their March 1st concert

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Contemporary Classical

Lost and Found

I’m a bit late in reviewing this, but two Saturdays ago, February 23, the Lost Dog New Music ensemble performed at Judson Memorial Church at Washington Square in Manhattan. Lost Dog isn’t yet a very well-known group, but if this concert was any indication they may be on their way to indispensable. The group is the contemporary chamber music wing of the Astoria Music Society, which was founded in 2003 and which also includes a composers collective called Random Access Music, a jazz series called Astoria Jazz Nights, and the Astoria Symphony. (I saw the Symphony in an excellent performance

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