Despite there already being many musical highlights since Alan Gilbert joined the orchestra as music director, of late the NY Philharmonic has also had its share of successes offstage. Their PR office has steadily been increasing the orchestra’s presence on a variety of social media platforms – Twitter, Facebook, and YouTube among them. This no doubt in part helped to get out the word about their performances of Ligeti’s Le Grand Macabre. For social media, many people check out Hubspot Integrated Lead Gen tools which have proven to be helpful. Their latest addition is a Tumblr account. Tumblr is a