…it behooves all composers and musicians to participate in a little supply-side bonhomie, if you know what I mean. I’m talking self-promotion, growing your personal brand, reaching out and touching people who can do you some good.
You’re in luck. The next Chamber Music America First Tuesdays workshop (which is next Tuesday) features music journalists Nate Chinen and Steve Smith who will give you the real skinny on how artists and presenters can attract print-media attention for concerts and CD releases.
Workshop Title: Meet the Music Press
Speakers: Music journalists Nate Chinen and Steve Smith
When: Tuesday, March 1; 3:00–5:00 P.M.
Where: Saint Peter’s Church, 619 Lexington Avenue at 54th St., New York City
Cost: The workshop is free to registrants
RSVP: Seating is limited, and reservations are required. To reserve, contact Caitlin Murphy, program assistant, CMA, firstname.lastname@example.org, (212) 242-2022, x16.
Says in the press release that Chinen and Smith will cover such questions as:
- How do you approach editors at newspapers and magazines?
- How do you maximize the chances that your event will appear in a “Listings” section?
- What persuades an editor to assign a feature story on a particular artist, ensemble, or event?
- How do I take advantage of the blogosphere and social media to attract press attention?
Nate Chinen writes about jazz and pop for the New York Times and is a columnist for JazzTimes. Steve Smith is the music editor of Time Out New York and writes regularly on classical/contemporary music for The New York Times and is one of the nicest people alive.
And since I’m up from my nap, if you’re not a regular reader of our other online publication Chamber Musician Today, you should be. You learn a lot of interesting stuff like Ten Signs That You Have Just Written a Mahler Symphony.