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SEQUENZA21/
340 W. 57th Street, 12B, New York, NY 10019

Zookeeper:   
Jerry Bowles
(212) 582-3791

Managing Editor:
David Salvage

 Contributing Editors:
Galen H. Brown
Evan Johnson
Ian Moss
Lanier Sammons
Deborah Kravetz
(Philadelphia)
Eric C. Reda
(Chicago)
Christian Hertzog
(San Diego)
Jerry Zinser
(Los Angeles)

Web & Wiki Master:
Jeff Harrington

Latest Posts
Penn Sounds: Maya Beiser - World to Come
The Transmigration of John Adams
What's New Today?
Last Night in LA--Salonen the Composer
Who's Your Grammy?
One Ringy-Dingy, Two Ringy-Dingies
The Gates - Christo & Jeanne-Claude - Central Park (1979-Today)
Death of a Playwright
Hey, Kids. Let's Put on an Opera
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Record companies, artists and publicists are invited to submit CDs to be considered for review. Send to: Jerry Bowles, Editor, Sequenza 21, 340 W. 57th Street, 12B, New York, NY 10019

Tuesday, February 15, 2005
The Brave New World of Maria Schneider

The most encouraging thing about the Grammys on Sunday night (aside from Norah Jones having put on a couple of well-placed pounds...sorry, it's a dirty old man thing) was that fact that the splendid jazz composer and performer Maria Schneider won a Grammy for her album "Concert in the Garden," without having sold a single copy in a record store.

Schneider financed her Grammy-winning album for about $87,000 through an Internet-based music delivery service called ArtistShare that opens the financing of production to dedicated fans. As the web site explains the business model, the goal is to make the audience partners, not simply buyers of a final product: Through ArtistShare, artists allow their audience to directly 'participate' in their current projects by selling "Participant Offers". By allowing such an in-depth look in to artists' lives, intimate and long lasting relationships are cultivated.

Downloads and pre-funded projects are clearly the future of the music industry and the relatively low price of self-producing an album--alone or through a collective like ArtistShare--is going to make the Maria Scheider example more and more common. I think this is a hopeful sign as it should allow people who make serious music build an audience they might otherwise never find.
posted by Jerry Bowles 2/15/2005



 
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