Received a blurb from the LA Phil the other day, which in all caps proudly declares “LA PHIL LAUNCHES MICROSITE CELEBRATING INCOMING MUSIC DIRECTOR GUSTAVO DUDAMEL” … Kaboom!… Here’s the relevant bit (my bolds):
On September 24, 2009, the LA Phil launched a microsite celebrating the arrival of incoming Music Director Gustavo Dudamel. Introducing audiences worldwide to Gustavo in new and engaging ways, the comprehensive microsite, located at http://www.laphil.com/gustavo, features videos such as Gustavo’s first rehearsal with the YOLA Expo Center Youth Orchestra, the LA Phil’s video tribute “Welcome Gustavo,” and the press conferences unveiling Gustavo’s inaugural season and appointment as 11th Music Director of the LA Phil. Visitors can also take a multimedia journey through Gustavo’s life with tiling photographs, video and biographical text. The latest Gustavo-related news and newly recorded audio and video content will be added to the microsite as Gustavo’s exciting inaugural season progresses.
The Gustavo microsite prominently features a brand-new interactive online game and iPhone application, Bravo Gustavo, designed by Hello Design to simulate the experience of conducting an orchestra. The Bravo Gustavo online game invites users to interact with Gustavo and the LA Phil performing Berlioz’ Symphonie Fantastique (music courtesy of Deutsche Grammophon). The Bravo Gustavo iPhone application adapts the mobile device into a conducting baton, utilizing the accelerometer to directly affect the overall tempo and note duration of the music – just like a real conductor.
Wow, conductor as new “my best friend forever”, and it seems like the only thing missing from the package is the action figure. I suppose if the classical world had been cool enough to do a “Bravo Herbert” or “Welcome Antal” back in the day, the crowds would never have left.