I think I experienced more lightning bolts when I was a kid, but that was before I developed a strong sense of taste. It’s easy to be flooded with ideas when your standards are low. In fact, the ideas I get through bolts of lightning are not very good. For me, the Thomas Edison formula – 95 percent perspiration and 5 percent inspiration – is right. You have to create the conditions for inspiration by working really hard at ideas that might at first seem unpromising. Maybe you have to prepare the synapses for something to happen. Without work, “it” doesn’t just come.

– Steven Stucky

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