Despite there already being many musical highlights since Alan Gilbert joined the orchestra as music director, of late the NY Philharmonic has also had its share of successes offstage. Their PR office has steadily been increasing the orchestra’s presence on a variety of social media platforms – Twitter, Facebook, and YouTube among them. This no doubt in part helped to get out the word about their performances of Ligeti’s Le Grand Macabre.
Their latest addition is a Tumblr account. Tumblr is a handy platform for sharing media heavy blog posts. In addition to my blog here, I maintain a Tumblr page for File Under ?, putting up videos and audio excerpts that often dovetail with what’s going on here at Sequenza 21.
One imagines a number of ways that the Philharmonic can employ Tumblr, providing one-stop shopping for various videos, audio excerpts, program notes, and press releases: materials that inform both audience members and press folks alike.
To give people an extra incentive to visit their Tumblr blog, the orchestra is entering all of the folks who “follow” the site by Nov. 1 in a ticket drawing. A lucky social media maven will win a pair of tickets to hear them at Avery Fisher Hall!